🎧 A FREE PRIVATE PODCAST FOR COACHES & COURSE CREATORS

Before you hit publish

Look. If you're a coach or course creator running Meta ads right now, there's a whole stack of things you could and should be doing BEFORE you open Ads Manager. Work that predetermines whether your ads have a decent shot at landing, or whether they're quietly doomed before you even hit publish.

It's the work experienced ads teams get paid handsomely to do. The messaging. The hooks. The rigorous pre-publish thinking that stops ad budgets from being quietly set on fire.

Every course skips it. Every template misses it. Every AI tool fumbles it.

I'm going to walk you through exactly what it is, how we do it, and how you can start applying it to your ads this week. Five short episodes, devour in one dog walk, completely free. Pinkie promise it'll change how you look at your ads forever.

You're a coach or course creator who's already running ads. Maybe a bit. Maybe a lot. Results are inconsistent in that specific way that makes you feel like you're going slightly mad.

You've done the courses. Possibly plural. You know what a pixel is. You can navigate Ads Manager without crying.

You're not a beginner. You're just tired of advice that's either pitched at absolute newbies or written for businesses that look nothing like yours.

If that's you — this is for you.

What’s inside:

Five episodes. Fifteen minutes max each. Zero fluff. Here's the running order:

The work that happens before we touch Ads Manager. Why the biggest issue with your ads is almost certainly not inside Ads Manager. Yeey... but also...where then?

01

Your offer is a ten out of ten. Your ads might be translating it as a six. And when that happens, Meta quietly shows it to the wrong people. Let's fix that.

02

There's a very specific blind spot in almost every follow-along ad course, and it's costing coaches a fortune. I’ll name it, explain it, and tell you what to do about it.

03

Meta loves creative variety. Most coaches are only giving it one flavour of ad. Which is why the algorithm is playing with one hand tied behind its back on your behalf.

04

The actual pre-publish checklist we work through before spending any of our clients' money. Because nobody should be paying Meta to figure their strategy out for them.

05

By the end of these five episodes you'll:

  • Know exactly what to look at when your ads aren't landing (spoiler, it's not your ad audiences)

  • Understand why writing to all the different versions of your ideal client is Meta's love language right now

  • Recognise the one blind spot in almost every follow-along ad course that's probably cost you more than you'd like to admit

  • Have my team's actual pre-publish checklist in your back pocket for every campaign you build from now on

None of this is theory. It's what we do for our clients every day.
You're just getting the inside track for free.

Who's in your ears?

I'm Jackie Muscat. I've been managing Meta ads since 2018, I've overseen over a million dollars of spend across oodles of niches, offer types, and budgets, and I spend a frankly unhealthy amount of my working life inside other people's ad accounts.

I run Agency in Your Pocket® and JMHQ, my all-female ads agency. My team and I work with coaches and course creators — the ones who've built something genuinely brilliant but can't quite figure out why their ads aren't showing the world how good it actually is.

This podcast is the thinking we do before we ever touch a campaign. Packaged up, told my way, straight into your ears.

This is the stuff I wish I could make every client listen to before they hand me their ad account.

Ready to hear it all?

Drop your email and I'll send the episodes straight over.

You can binge them, pace them, or put them on your "must listen" to-do list… but I wouldn't leave it there for long.

Every week you're running ads without this thinking is another week of paying Meta to figure out what you could've worked out for free.