FOR COURSE CREATORS | ONLINE coaches ONLY

Free 30 minute video · The Smart In Between

There are three ways to run Meta ads for your coaching business.

You have only ever been offered two.

One of them leaves you doing all the work.

The other one costs more than your ad budget.

The third has been quietly working for coaches and course creators since 2022, and it takes half an hour to explain.

What People Are Saying

"Day one of open cart: 4.79 ROAS. 80 leads at £6.53, £522 spent, £2,500 in revenue. For every £1 I spent, it generated £4.79 back."

— Debbie e

"I've spent about $850 in the past couple of weeks and brought in $623 in front-end sales, plus enrolled a high-ticket client for $6,000 on the back end. $6,623 from $850 in ad spend."

— Leanne e

"Three campaigns, $3,319 in ad spend, 1,134 leads at $2.93 each — and $15,000 in revenue directly from the ads."

— Cindy W

Three ways to end up with a meal.
Three ways to end up with ads.

OPTION ONE

The recipe book

Every step laid out for you, and still maximum effort. Nobody explains why your arrabbiata looks nothing like the one Gordon held up, and nobody is coming round to taste it either.

AKA the Ads course

OPTION TWO

The restaurant

Never cooking again is most people's dream. It is also a luxury reserved for a particular tax bracket, which is why you do it occasionally and then look at the bill and go a bit quiet.

AKA the $3-5k/m to an agency

OPTION THREE

The food box

Somebody who cooks for a living decided what you are having, bought it and portioned it. You do the last ten minutes. It arrives whether or not you have had the week for it.

AKA THE SMART INBETWEEN

30 minutes - no slides

What’s inside “The Sticky Middle” video

→ How a sound healing teacher stopped trying to become an ads expert, and what happened to her evergreen webinar when she borrowed one instead

→ Why the ads industry only ever sells you two lanes, and who benefits from you believing that

→ How to have both. The affordability of a course with the high touch expert support of outsourcing

→ What more than 350 coaches and course creators have been running ads this way since 2022, across high ticket, low ticket, memberships and list growth

In just 30 mins I’ll give you

Not case studies I've been recycling since 2023. Actual campaigns from the past 30 days. If they stop working, they don't make the cut for the this webinar. Simple.
Unblurred. No "I can't show you the creative because it's proprietary." Nope - you’ll see it all.
I'm not just showing you pretty screenshots. I'm walking you through WHY each one is working and what they all have in common so you can apply the same approach to your coaching business.
Andromeda (Meta's current algorithm) is a completely different beast than it was 6 months ago. I'll show you what it's responding to in May 2026—not what it wanted last summer.
No vague "just test more" crap. You'll know exactly what needs to happen with your ads. Whether you work with me or tootle off and do it yourself, you'll have a clear plan.

This webinar is specifically for course creators, online coaches who:

Min 2 years in the game
Have an offer that has converted without ads.
Don’t need hand-holding through Ads Manager, but you do want sharper thinking behind what you’re running.
Not trying to build a 7 figure business off one $17 offer and an eyelash wish
Understand your business is an ecosystem, not just “hit publish and hope Meta sorts the rest”
Are at the point where you don’t need more information…you need proof

If that’s you, this will feel refreshingly useful.

⏲️ The 30 minute promise

No 20-minute origin story.
No rambling screen-share.
No death by bullet points

We start on time. I show you the campaigns. I explain the pattern.
We wrap up.

"Hit 6-figure launch numbers after years of struggling with ads"

Amy Rushworth transformed her coaching business from relying on referrals to having predictable, scalable growth. The hands-on guidance and daily optimization resulted in highly engaged leads who were ready to purchase her signature programs.
"Made $7,000 in 10 days from just $350 in ad spend"

Sonia Sommer returned to Facebook ads after years away and needed a hands-off solution. Our combination of converting copy and strategic ad management created an instant, steady flow of clients.
"My list grew by over 1000 people in just two weeks!"

Senga Cree was new to Facebook ads and wanted expert guidance rather than figuring it out alone. Our Ad Ready Review process helped optimize her landing page to achieve a 70% sign-up rate.
"From struggling with ads to a 4X return on investment within weeks"

Jenny Golding went from uncertainty to consistent profitability with her Facebook ads. Her summit campaign generated $17,618 in revenue from just $4,570 in ad spend, while building a substantial paid attendee list.
"Generated $44,000 in new revenue with just $2,900 in ad spend"

Julie Christie went from zero to 121 new membership sign-ups in just two months of working with our team. The comprehensive funnel audit before launching ads ensured maximum conversion rates and optimal results.
"Our launch generated over £30k in revenue, smashing all previous efforts"

Maddy Shine had previously tried working with cheaper ad experts but found herself wasting money. After switching to our team, she achieved her most successful launch year to date.

Meet your host

I'm Jackie Muscat, and since 2018 my agency has managed millions in ad spend for course creators.

Here's what I've learned: you're not failing at ads because you're not smart enough or your offer isn't good enough. You're failing because everyone's giving you conflicting advice and nobody's showing you proof.

My agency works with 30-50 course creators every month across different niches, different offers, different budgets. Which means I'm not guessing what works—I'm watching it in real time.