FOR ESTABLISHED COACHES, COURSE CREATORS + ONLINE EXPERTS
⏰ Free 15 minute explainer video
You’ve outgrown DIY Ads, but a $3–5k monthly agency retainer makes zero sense.
There is a third way.
Experienced specialists plan the strategy, write the ads, design the visuals, build inside your own Ads Manager and make the
“what the frig do I do now?” decisions.
For less than the monthly cost of a part-time VA.
“This was the ad support I was expecting from a $20k membership but never got” - Allana
Over 350 coaches and course creators have used this model as their ads secret weapon
since 2022.
👇Free 15 minute video to show you exactly how the third way works👇
The third way results
"Day one of open cart: 4.79 ROAS. 80 leads at £6.53, £522 spent, £2,500 in revenue. For every £1 I spent, it generated £4.79 back."
— Debbie e
"I've spent about $850 in the past couple of weeks and brought in $623 in front-end sales, plus enrolled a high-ticket client for $6,000 on the back end. $6,623 from $850 in ad spend."
— Leanne e
"Three campaigns, $3,319 in ad spend, 1,134 leads at $2.93 each — and $15,000 in revenue directly from the ads."
— Cindy W
Three ways to end up with a meal.
Three ways to end up with ads.
OPTION ONE
The recipe book
The instructions are all there.
You choose the dish, buy the ingredients, and follow the steps exactly.
Then you plate it up and it looks like the photograph's sad cousin.
Same recipe but somehow a completely different meal.
AKA the Ads course
OPTION TWO
The restaurant
Somebody else chooses, cooks and carries it to your table.
Glorious.
Also the most expensive way to acquire dinner, which is why most of us do it occasionally and then look at the bill and go a bit quiet.
AKA the $3-5k/m to an agency
OPTION THREE
The food box
Someone who cooks for a living has chosen the meal, bought & measured the ingredients and delivered it to your doorstep
You do the final 10%, plate it up and take the credit
AKA THE third way
Nobody had built the food box for Meta ads.
So I did.
15 MINUTES · NO SLIDES · NO ADS MANAGER TUTORIAL
What’s inside the video
→ How a sound healing teacher stopped trying to become an ads expert, and what happened to her evergreen webinar once she borrowed one instead
→ Why you have only ever been offered two options, learn five new jobs or hand over three to five thousand a month, and why neither one was built for the stage you are at now
→ Exactly who does what. The copywriter, the designer, the pixel specialist and me, and why these are the same people my full service clients pay thousands a month to have on their ads
→ What your first four to five working days look like, from the onboarding call to your ads being live in your own account
→ What lands every Tuesday, and why a report is not the same thing as a decision
→ What it works for: evergreen webinars, launches, low ticket offers, memberships and list building, across more than 350 coaches and course creators since 2022
This isn’t a “launch your first ad for $5” tutorial.
This is specifically for coaches, course creators and online experts who:
Have an offer that has already sold without ads
Know Meta Ads could help them create more consistent leads and sales if they could just get consistency with results
Have outgrown generic courses, templates and one-size-fits-nobody advice
Want experienced people involved in the creative and strategic decisions
Don’t want to personally become a copywriter, designer, media buyer and data analyst
Aren’t looking to hand over absolutely everything to a traditional agency
If your offer is still untested or paying for support would leave nothing in the pot for ad spend, this won’t be the right next step.
Most members spend between $30-100/d on ads for all types of funnels from low tickets to live launches to webinars to list building to follower campaigns. All are on the table.
Your business doesn’t need you to become an ads expert.
It needs access to people who already are at a price that makes sense to you.
Meet your host - Jackie
I have been running Meta ads for coaches and course creators since 2018, across more than a million in client spend, in more niches than is entirely reasonable. Including, and I will never stop being delighted by this, an equestrian whisperer.
I run a full service agency, and in 2022 I built Agency in Your Pocket® for every brilliant business that could not justify the retainer and deserved considerably better than another course.
I am not going to promise you somebody else's numbers. I am going to show you how the model works and let you decide whether it fits.