Live Masterclass | 22nd january 2026

What's Working NOW With Meta Ads

For Course Creator Funnels: Freebies, Webinars, Low Tickets & Launches

Live session with Jackie Muscat, Ads Agency owner for course creators & online experts

Most "What's Working Now" webinars should be called "What I Think Might Work Based On My One Client that one time." 😏

This one shows you 5 actual campaigns from course creators promoting freebies, webinars, low tickets, live launches with budgets between $30-100/day.

Give me 30 mins and I’ll give you the actual ads, the real numbers, and the "here's how to steal this" breakdown of ads that are killing it within the last 4 weeks.

"I've worked with Jackie and her team for over two months now and, in that short time, the ads they've created and managed for me have resulted in 121 new people joining my membership. This equates to over £44,000 in new revenue for my business and so far I've spent... £2900 on ads!"

— Julie C

What People Are Saying

"Jackie helped me increase my email list by 1,600 people, all of whom are highly engaged customers as they’re buying my offers days after joining. What set Jackie apart was her willingness to break the Ad jargon down into easy-to-understand terms"

— Amy R

"My email list grew from 100 subscribers to 655 in just 3 weeks. That's all from the ad that was bringing in leads at a very low cost! As someone who had just launched my first proper Ad with Jackie, I was prepared for a high cost of conversion and I was pleasantly surprised by how low it was."

— Dasha c

Stop chasing the algorithm like it's a fussy toddler and let’s just cut to the chase.

Meta's Ads Algorithm can feel impossible to please.

It feels like one week it wants engaging video content. Next week it's all about static images. Then suddenly it's carousel ads. Oh wait, now it's back to video but ONLY if you're hitting these seventeen specific markers that NO ONE BLOODY EXPLAINS.

You're exhausted. You're confused. And you're spending money trying to keep up with a system that seems designed to make you feel inadequate.

Meanwhile, every "expert" is spouting the same recycled advice:

  • "Just test more creative!"

  • "Andromeda loves authentic content!"

  • "Broad targeting is the future!"

Cool. WHAT DOES THAT ACTUALLY MEAN?

Nobody shows you the actual ads.
Nobody shares the real numbers.
Nobody admits when something STOPS working.

Which is why most webinars are useless six weeks after they're recorded.

But you already knew that.

The “What’s working now with Ads” live webinar happens every 2 weeks and inside you’ll get:

✔️ The real scoop on 5 real ad campaigns that are working THIS MONTH
Not case studies I've been recycling since 2023. Actual campaigns from the past 30 days. If they stop working, they don't make the cut for the next webinar. Simple.

✔️ The actual ads themselves
Unblurred. No "I can't show you the creative because it's proprietary." Bollocks to that. You'll see the images, the copy, the campaign setup—everything.

✔️ Why they're working (and what you can steal)
I'm not just showing you pretty screenshots. I'm walking you through WHY each one is working and what they all have in common so you can apply the same approach to your business. Whether you're selling mindset coaching or teaching people to train their dogs.

✔️ What Meta’s algorithm is responding to now
Andromeda (Meta's current algorithm) is a completely different beast than it was 6 months ago. I'll show you what it's responding to in January 2026—not what it wanted last summer.

✔️ What to do next
No vague "just test more!" nonsense. You'll know exactly what needs to happen with your ads. Whether you work with me or tootle off and do it yourself, you'll have a clear plan.

This webinar is specifically for course creators and online experts who:

  • Have budgets between $30-100/day..and maybe not even every day

  • Are in a niche where trust matters and your ads have to conquer their natural scepticism

  • Are tired of advice that clearly doesn’t apply to coaching businesses

  • Have sat through seventeen webinars that promised the world and delivered a cheese sandwich

  • Just want to SEE what good ads look like instead of hearing someone talk about "strategic creative variety" in meaningless marketing bollocks

If that’s you, this will feel refreshingly… useful.

  • "Hit 6-figure launch numbers after years of struggling with ads"

    Amy Rushworth transformed her coaching business from relying on referrals to having predictable, scalable growth. The hands-on guidance and daily optimization resulted in highly engaged leads who were ready to purchase her signature programs.

  • "Made $7,000 in 10 days from just $350 in ad spend"

    Sonia Sommer returned to Facebook ads after years away and needed a hands-off solution. Our combination of converting copy and strategic ad management created an instant, steady flow of clients.

  • "My list grew by over 1000 people in just two weeks!"

    Senga Cree was new to Facebook ads and wanted expert guidance rather than figuring it out alone. Our Ad Ready Review process helped optimize her landing page to achieve a 70% sign-up rate.

  • "From struggling with ads to a 4X return on investment within weeks"

    Jenny Golding went from uncertainty to consistent profitability with her Facebook ads. Her summit campaign generated $17,618 in revenue from just $4,570 in ad spend, while building a substantial paid attendee list.

  • "Generated $44,000 in new revenue with just $2,900 in ad spend"

    Julie Christie went from zero to 121 new membership sign-ups in just two months of working with our team. The comprehensive funnel audit before launching ads ensured maximum conversion rates and optimal results.

  • "Our launch generated over £30k in revenue, smashing all previous efforts"

    Maddy Shine had previously tried working with cheaper ad experts but found herself wasting money. After switching to our team, she achieved her most successful launch year to date.

Meet your host

I'm Jackie Muscat, and since 2018 my agency has managed millions in ad spend for course creators.

Here's what I've learned: you're not failing at ads because you're not smart enough or your offer isn't good enough. You're failing because everyone's giving you conflicting advice and nobody's showing you proof.

My agency works with 30-50 course creators every month across different niches, different offers, different budgets. Which means I'm not guessing what works—I'm watching it in real time.

That's why every example I show you on this webinar is from the last 30 days. If it stops working, it doesn't make the cut.